Product shots are a key component of Anaplan’s visual identity. They showcase the power, clarity, and flexibility of the Anaplan platform, helping the audience quickly understand what the product does and how it functions.
We use use three distinct types of product shots, each serving a specific purpose.
High-Fidelity
High-fidelity product shots show the full Anaplan platform in detail, providing a comprehensive view of its interface and functionality. The Anaplan platform is available in desktop, mobile, and tablet formats. Charts and graphs within the product should be recolored to align to Anaplan brand colors.
High-fidelity product shots in use:
High-fidelity product shots are used in product vignette photographs. To learn more about photography, check out the photography page here.
High-fidelity guidelines
Corner radius should be 12px.
Do not put product shots in a device unless using a product vignette photograph.
Use a minimal drop shadow to help the product shot stand out from the background.
Do not add any excessive effects such as glow, heavy drop shadows, 3D, etc.
Do not use outdated product shots.
Do not distort product shots.
Do not crop or zoom in. Always include the entire dashboard or screen.
Do not use low resolution or pixelated product shots.
Do not use real customer data, logo, or names of employees unless approved.
Mid-fidelity
Mid-fidelity product shots focus on key features by grouping select interface components into a curated visual.
Mid-fidelity product shots in use:
Mid-fidelity guidelines
Arrange in a layered composition.
Avoid overloading the image — less is more.
Use a minimal drop shadow to help distinguish models from the background and each other.
Do not scale elements inconsistently or distort proportions.
Product callouts
Product callouts highlight a single element or section from the platform in isolation, often paired with a high-fidelity product shot or product vignette photograph.
Product callouts in use:
Product callouts guidelines
Always ensure the callouts ties clearly to the accompanying narrative or feature.
Do not add effects such as drop shadows, glow, etc.
Only use ink, tan, or white for the background of a callout.
Do not use orange, purple, red, or any other color for the background of a callout.
