Color helps to create a first impression with our brand. It also builds ongoing brand recognition. Understanding how to use our colors is an integral part of our brand expression.

We have two color palettes: foundational and core. Use these colors in the correct ratios to ensure our visual identity remains balanced and professional.

Foundational palette

The foundational color palette is the anchor of Anaplan’s visual identity. These colors should be used predominately across all brand assets to maintain a cohesive brand presence.

  1. Ink

    • HEX#0A2F46
    • RGB
      R
      10
      G
      47
      B
      70

  2. Tan

    • HEX#F2F2EE
    • RGB
      R
      242
      G
      242
      B
      238

  3. White

    • HEX#ffffff
    • RGB
      R
      255
      G
      255
      B
      255

Core palette

The secondary color palette consists of colors that can be used with the foundational palette to create our Anaplan brand. These colors should be used minimally, and only as accents with the foundational Palette.

  1. Orange

    • HEX#FF6100
    • RGB
      R
      255
      G
      97
      B
      0

  2. Copper

    • HEX#B33114
    • RGB
      R
      179
      G
      49
      B
      20

  3. Purple

    • HEX#5858E9
    • RGB
      R
      88
      G
      88
      B
      233

Extended palettes

Tints are available for foundational and core colors to give more flexibility.

Ink

  1. Ink Tint 1

    Reference:ink-tint-1
    • HEX#3B596B
    • RGB
      R
      59
      G
      89
      B
      107

  2. Ink Tint 2

    Reference:ink-tint-2
    • HEX#6C8290
    • RGB
      R
      108
      G
      130
      B
      144

  3. Ink Tint 3

    Reference:ink-tint-3
    • HEX#9DACB5
    • RGB
      R
      157
      G
      172
      B
      181

  4. Ink Tint 4

    Reference:ink-tint-4
    • HEX#CED5DA
    • RGB
      R
      206
      G
      213
      B
      218

  5. Ink Tint 5

    Reference:ink-tint-5
    • HEX#E2E6E9
    • RGB
      R
      226
      G
      230
      B
      233

  6. Ink Tint 6

    Reference:ink-tint-6
    • HEX#F5F7F8
    • RGB
      R
      245
      G
      247
      B
      248

Orange

  1. Orange Tint 1

    Reference:orange-tint-1
    • HEX#FF8133
    • RGB
      R
      255
      G
      129
      B
      51

  2. Orange Tint 2

    Reference:orange-tint-2
    • HEX#FFA066
    • RGB
      R
      255
      G
      160
      B
      102

  3. Orange Tint 3

    Reference:orange-tint-3
    • HEX#FFC099
    • RGB
      R
      255
      G
      192
      B
      153

  4. Orange Tint 4

    Reference:orange-tint-4
    • HEX#FFDFCC
    • RGB
      R
      255
      G
      223
      B
      204

  5. Orange Tint 5

    Reference:orange-tint-5
    • HEX#FFECE0
    • RGB
      R
      255
      G
      236
      B
      224

  6. Orange Tint 6

    Reference:orange-tint-6
    • HEX#FFF9F5
    • RGB
      R
      255
      G
      249
      B
      245

Copper

  1. Copper Tint 1

    Reference:copper-tint-1
    • HEX#C25A43
    • RGB
      R
      194
      G
      90
      B
      67

  2. Copper Tint 2

    Reference:copper-tint-2
    • HEX#D18372
    • RGB
      R
      209
      G
      131
      B
      114

  3. Copper Tint 3

    Reference:copper-tint-3
    • HEX#E1ADA1
    • RGB
      R
      225
      G
      173
      B
      161

  4. Copper Tint 4

    Reference:copper-tint-4
    • HEX#F0D6D0
    • RGB
      R
      240
      G
      214
      B
      208

  5. Copper Tint 5

    Reference:copper-tint-5
    • HEX#F6E6E3
    • RGB
      R
      246
      G
      230
      B
      227

  6. Copper Tint 6

    Reference:copper-tint-6
    • HEX#FCF7F6
    • RGB
      R
      252
      G
      247
      B
      246

Purple

  1. Purple Tint 1

    Reference:purple-tint-1
    • HEX#7979ED
    • RGB
      R
      121
      G
      121
      B
      237

  2. Purple Tint 2

    Reference:purple-tint-2
    • HEX#9495F1
    • RGB
      R
      148
      G
      149
      B
      241

  3. Purple Tint 3

    Reference:purple-tint-3
    • HEX#BDBDF6
    • RGB
      R
      189
      G
      189
      B
      246

  4. Purple Tint 4

    Reference:purple-tint-4
    • HEX#CACAF8
    • RGB
      R
      202
      G
      202
      B
      248

  5. Purple Tint 5

    Reference:purple-tint-5
    • HEX#DEDEFB
    • RGB
      R
      222
      G
      222
      B
      251

  6. Purple Tint 6

    Reference:purple-tint-6
    • HEX#F2F2FD
    • RGB
      R
      242
      G
      242
      B
      253

Gradients

Gradients provide additional depth and dimension to the brand and should be used sparingly and with intent. The gradients should be used to enhance specific design elements or create subtle backgrounds. 

Color guidelines

Do

Use proper contrast especially with text to ensure legibility and accessibility to all viewers. 

Don't

Avoid using copper and purple as the main color. Always keep the foundational colors as the primary colors.

Download swatches

If you're designing using the Adobe software, please download and use these swatches in RGB or CMYK depending on your final assets type.

Download RGB Swatches

Download CMYK Swatches