This is a writing guide specially for the Anaplan Enterprise Decision Excellence Report™. It's designed to ensure all communications about the report — whether written or spoken — use consistent language, tone, and grammar.
Why use this guide?
Our Decision Excellence Report™ is a key piece of research that we hope will resonate deeply with our C-level audiences, enhance brand awareness, and encourage active engagement with Anaplan. Maintaining a consistent tone and language ensures clarity in our messaging, preventing any confusion and enabling our audience to understand the significance of our research.
This guide does not replace our brand guidelines that you can find here . This guide is only to be used when talking about the Anaplan Enterprise Decision Excellence Report™.
Language dos and don'ts
Sharing the research results
Referencing Anaplan POV results
Messaging - positioning statements