To achieve our aspiration of becoming a category defining company — and in recognition of our rapid growth, industry-leading technology, and innovative platform — our brand messaging shares the unique value that makes us stand out in a competitive market.
Brand positioning statement
A declaration defining how we want our brand to be perceived, highlighting our unique value and competitive differentiation.
Anaplan is the only AI-driven scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment.
Brand promise
A single statement that crystallizes what those who choose our products, services, and support can count on from us.
Outpace your competition and the market by making the right decisions, right now.
Core messaging pillars
Our messaging pillars express our core capabilities and distill how we enable the outcomes our buyers need.
| Activate | Transform your data into actionable insights, enabling dynamic scenario planning, in-depth analysis, and optimized decision-making. |
| Connect | Remove barriers, and build connections and collaboration across organizational silos for a transparent, holistic view of your business. |
| Accelerate | Built-in intelligence and out-of-the-box best practices throughout our open and adaptable platform allow you to anticipate and quickly respond to rapidly changing business environments. |
| Optimize | Surface indiscernible patterns, trends, risks and growth drivers for precise, predictive, and generative insights so your business can outpredict, outplan, and outperform the competition. |
Shorter messaging pillars
| Activate | Transform your data into actionable insights for dynamic scenario planning. |
| Connect | Remove barriers and break down silos for a transparent, holistic view of your business. |
| Accelerate | Use out-of the-box best practices to anticipate and adapt to change. |
| Optimize | Leverage precise, predictive, and generative intelligence to outpredict, outplan, and outperform. |
How to use our brand messaging
When speaking or writing about Anaplan, it's important to share what sets us apart in a way that quickly resonates and inspires. Below are some tips to help you be on point and on brand.
Key phrases
To help you focus on what sets Anaplan apart from our competitors, incorporate these key phrases to convey our unique value and innovation:
- AI-driven platform
- Built different, with AI at the core
- Scenario planning and analysis platform
- Connect across organizational silos
- Align strategic, financial, and operational plans
- Optimize decision-making
Brand statements
Across our marketing materials, we use several brand statements to highlight elements of our brand identity.
| Brand statement | How to use | Examples |
Right decisions, right now® | This can be used as a stand-alone tagline, as part of a brief statement with an em dash (see first example), or to close a sentence that connects it to an Anaplan value proposition (see second example). | Make the right decisions — right now ...make the right decisions, right now. |
| Outpredict. Outplan. Outperform. | Always used in that order for consistency. | Outpredict. Outplan. Outperform. Outpredict, outplan, and outperform with Anaplan Intelligence |
| Be the next. | This is to be used exclusively as a brand-level tagline. | Discover the platform industry leaders trust. Be the next. |
| Plan with Anaplan | Used to promote our customer success stories and wins/go-live in the newsroom. This can be used on its own or in a sentence. | Plan with Anaplan Over 2,500 of the world’s best brands plan with Anaplan. |
For formal introductions with customers or prospects, please use the corporate deck. Visit the Brand Resource Center in the Hub to access this and other resources such as templates and email signatures.