These attributes describe how we sound in both written and oral communications, shaped by the Anaplan brand personality attributes.
Approachable expert
Our voice is:
Conversational
That means:
We are confident in what we know. Anaplan speaks with you (not at you), using straightforward language — not marketing-ese or industry jargon.
Do
- Back up our claims with facts
- Get to the point with short, concise sentences
- Create a feeling of empathy and partnership
- Share our point of view and listen
Don't
- Use acronyms, cliches, or internal language
- Lecture or come off as academic
- Sound formal, insincere, or condescending
Radically adaptive
Our voice is:
Confident
That means:
People want to listen to Anaplan because we have something important to say. And we say it in an interesting way that holds their attention and makes them want to partner with us.
Do
- Highlight how best practices are embedded in all we do
- Convey our ability — and willingness — to adapt to solve specific customer needs
- Share compelling details of our customers' success
Don't
- Use the exact same language as our industry competitors
- Use the “passive” voice
- Bore our audience
- Suggest it’s “our way or the highway”
Boldy innovative
Our voice is:
Results-oriented
That means:
Our customers’ success is what drives us, and we’re not shy about letting everyone know that we're undaunted by the toughest challenges.
Do
- Be solutions-oriented
- Convey an optimistic “can-do” attitude (without overpromising)
- Make it about our customers
Don't
- Come across as negative or pessimistic
- Make it about us