To achieve our aspiration of becoming a category defining company — and in recognition of our rapid growth, industry-leading technology, and innovative platform — our brand positioning shares the unique value that makes us stand out in a competitive market.
Brand positioning statement
Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today's complex business environment so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, our platform intelligently surfaces key insights — so businesses can make the right decisions, right now.
More than 2,500 of the world’s best brands continually optimize their decision-making by planning with Anaplan. To learn more, visit www.anaplan.com .
Brand promise
A single statement that crystallizes what we’re all about. This is what those who choose our products, services, and support can count on from us.
Outpace your competition and the market by making the right decisions, right now.
Core messaging pillars
Our messaging pillars express our core capabilities and distill how we enable the outcomes our buyers need.
| Activate | Transform your data into actionable insights, enabling dynamic scenario planning, in-depth analysis, and optimized decision-making. |
| Connect | Remove barriers, and build connections and collaboration across organizational silos for a transparent, holistic view of your business. |
| Accelerate | Built-in intelligence and out-of-the-box best practices throughout our open and adaptable platform allow you to anticipate and quickly respond to rapidly changing business environments. |
| Optimize | Surface indiscernible patterns, trends, risks and growth drivers for precise, predictive, and generative insights so your business can outpredict, outplan, and outperform the competition. |
Shorter messaging pillars
| Activate | Transform your data into actionable insights for dynamic scenario planning. |
| Connect | Remove barriers and break down silos for a transparent, holistic view of your business. |
| Accelerate | Use out-of the-box best practices to anticipate and adapt to change. |
| Optimize | Leverage precise, predictive, and generative intelligence to outpredict, outplan, and outperform. |
How to use our brand messaging
When talking about Anaplan, it's important to share what sets us apart in a way that quickly resonates and inspires. Below are some tips to help you be on point and on brand.
- Watch our brand messaging explainer video for a quick overview.
Key phrases
Focus on what makes Anaplan different from our competitors. These key phrases can help convey our unique value and innovation.
- AI-infused platform
- Scenario planning and analysis platform
- Connect across organizational silos
- Optimized decision-making
Brand statements
Across our marketing materials, we use several brand statements to highlight elements of our brand identity.
| How to use | Example | |
| Make the right decisions — right now | This can be used as a stand-alone statement with an em-dash and no period or within a sentence that connects it to what Anaplan offers. When it's used in a sentence, standard punctuation should be applied. | Make the right decisions — right now (used with an em dash as a standalone statement) ...make the right decisions, right now. (used with a comma at the end of sentence) |
| Outpredict. Outplan. Outperform. | Always used in that order for consistency. | Outpredict. Outplan. Outperform. |
| Be the next. | This is more than a statement — it’s a promise to deliver a competitive edge. The three words should always be used in that order for consistency. This should not be used alone in solution or platform-level messaging and is reserved for brand-level messaging unless used in conjunction with context for how Anaplan delivers this competitive advantage. | Discover the platform industry leaders trust. Be the next. |
| Plan with Anaplan | Used to promote our customer success stories and wins/go-live in the newsroom. This can be used on its own or in a sentence. | Plan with Anaplan Over 2,500 of the world’s best brands plan with Anaplan. |
For formal introductions with customers or prospects, please use the corporate deck. Visit the Brand Resource Center in The Barn to access this and other resources such as templates and email signatures.