Brand positioning statement

A declaration defining how we want our brand to be perceived, highlighting our unique value and competitive differentiation.

Anaplan is the only AI-driven scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment.

Brand promise

A single statement that crystallizes what those who choose our products, services, and support can count on from us.

Outpace your competition and the market by making the right decisions, right now.

Core messaging pillars

Our messaging pillars express our core capabilities and distill how we enable the outcomes our buyers need.

Shorter messaging pillars

How to use our brand messaging

When speaking or writing about Anaplan, it's important to share what sets us apart in a way that quickly resonates and inspires. Below are some tips to help you be on point and on brand.

Key phrases

To help you focus on what sets Anaplan apart from our competitors, incorporate these key phrases to convey our unique value and innovation:

AI-driven platform
Built different, with AI at the core
Scenario planning and analysis platform
Connect across organizational silos
Align strategic, financial, and operational plans
Optimize decision-making

Brand statements

Across our marketing materials, we use several brand statements to highlight elements of our brand identity.