Anaplan aims to cut through the noise with relevant, differentiating, and engaging copy and content. Below you'll find at-a-glance checklists for anyone writing Anaplan marketing copy and content.

Questions to ask before you start writing

Ensure you're clear about the purpose, audience, and direction of the asset before you begin.

Approved phrasesProhibited phrases

Right decisions, right now®  

Make the right decisions, right now® 

Be the next® 

Note: the registered trademark symbol should be used anytime this copy is used as a tagline in isolation, in which case it should not be translated 

connected planning

Agentic Enterprise; AI-driven; AI at the core

Note: the phrase "Agentic Enterprise" should always be capitalized

AI-powered; AI-infused; AI-assisted; AI-enhanced 
scenario planning and analysis; scenario planning; scenario modeling scenario analysis 
decision infrastructure decision system; system of decisions; decision architecture 

Important things to remember while you write

Don’t forget:

  • Identify SEO keywords and buzzwords to capitalize on.
  • Titles, headings, and sub-headings should be enticing and compel those clicks.
  • Provide captions for images used in blogs, white papers, and datasheets but not for banners.
  • Add a clear CTA that encourages action.

Writing for blogs, emails, landing pages, white papers, eBooks, and infographics