Conversational voice

We aim to be personable and highly relevant, focusing on the real-world challenges our customers and prospects face while keeping our messaging clear and straightforward.

Know your audience: Always keep the reader in mind and speak in an active voice, directly addressing them as “you.”
Keep it concise: Text should be minimal, straightforward, and easily digestible — get to the point.
Be compelling: Ask yourself, “Why would someone read this?” Address the specific problems that keep your audience up at night, and lead with an enticing title/headline.

Authoritative voice

We are the definitive leader of AI-driven scenario planning, communicating with an innovative, industrious spirit and conveying our deep technical acumen.

Project confidence: We are trusted for our expertise and reliable guidance. Our tone should be bold and decisive.
Differentiate our value: Emphasize the strategic, distinct value and perspective Anaplan provides through our technical and industry expertise.
Focus on innovation: Customer success drives us. Let the audience know we are undaunted by complex business challenges.

Sophisticated voice

We rely on the strength of our platform and modern insights to engage readers rather than resorting to gimmicks or heavy sales pitches.

Maintain professionalism: Adjust your writing style for a diverse global audience of executive leaders.
Exercise restraint: Be modern, interesting, and trend-aware, but avoid forcing humor or divulging too much personal bias or superfluous information.
Keep it clean: Ensure all copy is highly polished and meticulously formatted.

A note on generative AI

Generative AI tools are great for brainstorming, outlining, and initial drafting, but they require detail-oriented human oversight to meet our brand standards. Please follow these guidelines:

Refine for voice: AI-generated text is often generic. Always edit the output to ensure it aligns with our conversational, authoritative, and sophisticated brand voice.
Fact-check rigorously: AI can produce inaccurate or outdated information. Verify all data, product details, and claims to uphold our trustworthy reputation.
Protect confidentiality: Never input sensitive customer data, proprietary information, or unreleased financials into public AI models.
Add the human element: Use AI for the framework, but rely on your own expertise and unique perspective to provide the strategic nuance and empathy our audience expects.

A note on brand tone

Our brand voice as detailed above should remain constant, but your tone should shift depending on situational context. Use your best judgment to vary your application of our brand voice depending on channel, audience, circumstance, and intent.

Examples of brand tone variation:

Emails: Informative, direct, and polite
Customer outreach: Reassuring, empathetic, and problem-solving
Social media: Casual, witty, and highly engaging